By Christian Marazzi
An enormous theorist within the Italian postfordist stream deals a thorough new figuring out of the present foreign fiscal scenario.
Read or Download Capital and Language: From the New Economy to the War Economy (Semiotext(e) Foreign Agents) PDF
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Extra info for Capital and Language: From the New Economy to the War Economy (Semiotext(e) Foreign Agents)
The idea was to tie the fate of American workers to the risks of American capital; to relaunch the material expansion of American capital in the world economy, eliminating all of the spaces in which the money created by the Federal Reserve was no longer transforming itself into capital, thus generating inflation (Reaganite neoliberalism should be interpreted above all, I believe, as a nationalist ideology within a world economy still structured along imperialistic lines) . The diversion of savings to securities markets, initiated by the "silent revolution" in pension funds, has j ust this objective: to eliminate the separation between capital and labor implicit in the Fordist salary relationship by strictly tying workers' savings to processes of capitalist transformationlrestrucruring.
The issue is not the end of work. " (Cohen, 200 1 ) . The increase in the amount of work was the consequence of adding new blocks of social time to the time for strictly executive work: relational-communication time, time for reflection, learning time (see Zarifan, 1 99 5 , 1 996, 200 1 ). Post-Fordism was structured so as to overcome the Tay loristic separation, sanctioned by the employment contract, of work and worker, between the work performed and the body of the worker. "Competence," "adaptability, " "reactivity, " "potential, " became the criteria for recruitment of the workforce, especially o f young workers.
The imbalance between the supply and demand for attention lies at the root of the panic-depressive syndrome called infostress, to the point that sales of the drug Ritalin used in the treatment of Attention Deficit Disorder (ADD) have increased 9 times from 1 99 0 to today (see Gilioli and Gilioli, 200 1 ) . The attention economy is the product o f the high rate o f growth of access to information provoked by new technologies, in that in order to maintain o r simply attract customers/consumers it is necessary to capture their attention.