By Victor T C Middleton, Leonard J Lickorish

Tourism at any cut-off date is in lots of methods a reflect of monetary and social switch. The adjustments in British society within the a long time from the Nineteen Fifties to the twenty first century are mirrored within the kinds of tourism that the British were in a position to aspire to and have enough money. 'British Tourism: A extraordinary tale of progress' identifies the main major of those alterations and areas them in an old context highlighting 4 precise eras. Now in paperback it contains 4 color photographs in addition to fresh chapters on tourism in Scotland and Wales.It appears intimately on the following key parts: * The roots of submit warfare tourism progress * advancements in delivery and law * advancements in lodging and stopover at sights * advertising advancements and tendencies - the position of marketers * Tourism developments into the twenty first centuryOffering a finished review of put up warfare developemnts within the British tourism undefined, British Tourism: The striking tale of development, acts as a unmarried reference source compatible for a panoramic readership from scholars on tourism classes and practitioners within the go back and forth and tourism industries * Now in paperback with color pictures, and fresh chapters on tourism in Scotland and Wales* deals finished evaluate of submit struggle advancements within the British tourism * Acts as a unmarried reference source for college kids and educational researchers

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As some indication of its lack of interest or understanding of tourism it also simultaneously imposed a Selective Employment Tax on service industries in 1966. It did not last long (it was removed in 1973 when the UK joined the then Common Market) and it was not intended to damage tourism. But by increasing labour costs it had a major negative impact on the development of labour intensive sectors, such as hotels, at exactly the time they were preparing to modernize and expand. Reflecting slow investment in hotel capacity in the 1960s, the same Government went on to introduce a costly Hotel Development Investment scheme in 1968 as a new initiative to support hoteliers and speed development (see Chapters 4 and 7).

The White Paper became the Development of Tourism Act 1969 which, although government policy and implementation have very significantly altered over the following decades, has remained unchanged on the Statute Book ever since (see Chapter 7). This legislation replaced the British Travel Association constitution of a public sector/private sector trade partnership with a statutory authority (British Tourist Authority), and it created independent statutory bodies for England, Scotland and Wales. The Act was undoubtedly instrumental in drawing in and engaging many local authorities for the first time (in addition to the leading resorts that had been in membership of the former Association).

Would fan the desire to travel and take holidays as soon as it was affordable. The era of cinema and radio communications for all and television (for a very few) transformed the role of the media in most people’s lives and would extend it dramatically after the war. Depression years notwithstanding, as the quote at the head of this chapter illustrates, tourism interpreted as leisure travel and the holiday trades grew strongly in the inter-war years. Such growth would provide a springboard for future development just as soon as post-war conditions allowed.

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