By Josef Mazanec, Karl Wober

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Therefore, the data should not be compared directly and it should not be generalised. Absolute figures should only be compared when other destinations provide figures for exactly the same category. In order to overcome comparison problems due to differing definitions and collection methods, comparative analyses and rankings based on the monitoring of relative changes rather than absolute values are essential. Furthermore, the median instead of the arithmetic mean should be used when aggregating data, since it is a measure that is more robust against outliers.

Annals of Tourism Research, 21, 396 – 399. World Tourism Organization, 1981 a. Technical Handbook on the Collection and Presentation of Domestic and International Tourism Statistics. Madrid, UNWTO. World Tourism Organization, 1981 b. Guidelines for the Collection and Presentation of Domestic and International Tourism Statistics. Madrid, UNWTO. World Tourism Organization, 1983 a. Methodologies for Carrying Out Sample Surveys on Tourism. Madrid, UNWTO. World Tourism Organization, 1983 b. Techniques for Preparing and Disseminating Tourism Statistics.

2 Types of tourism statistics and expenditure of tourism. While these two categories commonly deal with the macroeconomics of tourism, the statistics generated by visitor or travel surveys provide further information on the profile of visitors and trip characteristics. Statistics relating to the profile of the visitors and trip characteristics include details of age, sex, occupation, income, origin, purpose of visit, mode of transport, type of accommodation and details of activities engaged in (Latham, 1989).

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